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    <title>topic Re: Customer Avatar and Price Strategy in Payments &amp; Billing</title>
    <link>https://community.stadia.com/t5/Payments-Billing/Customer-Avatar-and-Price-Strategy/m-p/80103#M3628</link>
    <description>&lt;P&gt;Fantastic idea&amp;nbsp;&lt;a href="https://community.stadia.com/t5/user/viewprofilepage/user-id/93623"&gt;@Naissur&lt;/a&gt;&amp;nbsp;- I highly suggest you let the Stadia team know through the feedback feature located directly within Stadia.&amp;nbsp; Open the app, click your avatar and then you'll see the option to leave feedback.&lt;/P&gt;
&lt;P&gt;All the best!&lt;/P&gt;</description>
    <pubDate>Sun, 12 Jun 2022 21:58:41 GMT</pubDate>
    <dc:creator>MrVacca</dc:creator>
    <dc:date>2022-06-12T21:58:41Z</dc:date>
    <item>
      <title>Customer Avatar and Price Strategy</title>
      <link>https://community.stadia.com/t5/Payments-Billing/Customer-Avatar-and-Price-Strategy/m-p/80061#M3624</link>
      <description>&lt;P&gt;I didn't know where or to whom I should send this. So I will post it here as an idea for the Google Stadia Marketing department.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Last year (maybe two years ago) I have paid for a short period of time the stadia subscription but then I have just canceled it as I was feeling I wasn't taking advantage of it.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;This morning I quickly logged into a game and thought: I would pay 5 € per to have 4k on this game. I only play 1 single game from time to time (Elder Scrolls Online) and I am not really into looking other games.&lt;/P&gt;&lt;P&gt;I mean, I pay every month a subscription for that game (10 € per month) even if I am not playing that much.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;So I wanted to break down my customer avatar&amp;nbsp;in case it can be useful&lt;/STRONG&gt;:&lt;/P&gt;&lt;P&gt;25-35 Male - (Well I am 29), Italian but went to live in Spain. He runs a local digital marketing agency and is building a family with his wife.&lt;/P&gt;&lt;P&gt;As he left his own country on his 20ies and started working hard he left behind lots of friendships. He misses the times when he was a young guy with no responsabilities, a social life and had tons of spare time to play online games, where he had a virtual social life.&lt;/P&gt;&lt;P&gt;Between work and sports He meets lots of people everyday but still feel some emptiness related to his social life. He tries to fill that void playing a video game that has everything he needs: good story for casual pve content, guilds, tons multiplayers contents, events, etc.&lt;/P&gt;&lt;P&gt;He won't mind paying a small subscription for just 1 game, even if can be overpriced when compared to the big one.&amp;nbsp;&lt;/P&gt;&lt;P&gt;That offer can be used as an entry point offer which can makes the upsell of the pro subscription easier: I am paying 5 € per month for just 1 game... why not paying 5 € more to have the same features and access to much more games?&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;(Right now, my thought is: I don't take full advantage of the 10 euros subscription, so I am wasting money.)&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 10 Jun 2022 07:29:32 GMT</pubDate>
      <guid>https://community.stadia.com/t5/Payments-Billing/Customer-Avatar-and-Price-Strategy/m-p/80061#M3624</guid>
      <dc:creator>Naissur</dc:creator>
      <dc:date>2022-06-10T07:29:32Z</dc:date>
    </item>
    <item>
      <title>Re: Customer Avatar and Price Strategy</title>
      <link>https://community.stadia.com/t5/Payments-Billing/Customer-Avatar-and-Price-Strategy/m-p/80103#M3628</link>
      <description>&lt;P&gt;Fantastic idea&amp;nbsp;&lt;a href="https://community.stadia.com/t5/user/viewprofilepage/user-id/93623"&gt;@Naissur&lt;/a&gt;&amp;nbsp;- I highly suggest you let the Stadia team know through the feedback feature located directly within Stadia.&amp;nbsp; Open the app, click your avatar and then you'll see the option to leave feedback.&lt;/P&gt;
&lt;P&gt;All the best!&lt;/P&gt;</description>
      <pubDate>Sun, 12 Jun 2022 21:58:41 GMT</pubDate>
      <guid>https://community.stadia.com/t5/Payments-Billing/Customer-Avatar-and-Price-Strategy/m-p/80103#M3628</guid>
      <dc:creator>MrVacca</dc:creator>
      <dc:date>2022-06-12T21:58:41Z</dc:date>
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