I didn't know where or to whom I should send this. So I will post it here as an idea for the Google Stadia Marketing department. Last year (maybe two years ago) I have paid for a short period of ...
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I didn't know where or to whom I should send this. So I will post it here as an idea for the Google Stadia Marketing department. Last year (maybe two years ago) I have paid for a short period of time the stadia subscription but then I have just canceled it as I was feeling I wasn't taking advantage of it. This morning I quickly logged into a game and thought: I would pay 5 € per to have 4k on this game. I only play 1 single game from time to time (Elder Scrolls Online) and I am not really into looking other games. I mean, I pay every month a subscription for that game (10 € per month) even if I am not playing that much. So I wanted to break down my customer avatar in case it can be useful: 25-35 Male - (Well I am 29), Italian but went to live in Spain. He runs a local digital marketing agency and is building a family with his wife. As he left his own country on his 20ies and started working hard he left behind lots of friendships. He misses the times when he was a young guy with no responsabilities, a social life and had tons of spare time to play online games, where he had a virtual social life. Between work and sports He meets lots of people everyday but still feel some emptiness related to his social life. He tries to fill that void playing a video game that has everything he needs: good story for casual pve content, guilds, tons multiplayers contents, events, etc. He won't mind paying a small subscription for just 1 game, even if can be overpriced when compared to the big one. That offer can be used as an entry point offer which can makes the upsell of the pro subscription easier: I am paying 5 € per month for just 1 game... why not paying 5 € more to have the same features and access to much more games? (Right now, my thought is: I don't take full advantage of the 10 euros subscription, so I am wasting money.)