Stadia Pro game discount price differences

[AIᗡATꙄ]

Could someone please explain the Stadia Pro discount (major) price differences (per region) and unavailability of games. 

Announced by Stadia , https://community.stadia.com/t5/Stadia-Community-Blog/This-Week-on-Stadia-Epistory-hits-the-Stadia-s...;

• Family Feud for $24.59 USD or $20.09 USD for Stadia Pro members
• Just Dance® 2020 for $37.49 USD or $29.99 USD for Stadia Pro members
• Just Dance® 2021 for $37.49 USD or $29.99 USD for Stadia Pro members
• Monopoly for $15.99 USD or $9.99 USD for Stadia Pro members
• UNO® for $5.49 USD or $3.99 USD for Stadia Pro members

EU (Stadia Store);

• Family Feud  (Not available)
• Just Dance® 2020 for €49.99 EUR or €14.99 EUR for Stadia Pro members
• Just Dance® 2021 for €59.99 EUR or €29.99 EUR for Stadia Pro members
• Monopoly for €39.99 EUR or €17.99 EUR for Stadia Pro members
• UNO® for €9.99 EUR or €4.99 EUR for Stadia Pro members

[HatDroid · Accepted solution]

US and EU have different laws and tax rates, this can influence game availability and pricing among supported countries, sometimes in a better way sometimes in a worst way, pricing between different regions can't really be compared because of this.

[HatDroid · Accepted solution]

US and EU have different laws and tax rates, this can influence game availability and pricing among supported countries, sometimes in a better way sometimes in a worst way, pricing between different regions can't really be compared because of this.

[Deleted User · Accepted solution]

@AIᗡATꙄ Often times only a certain region will get a sale.

For example NBA was on sale for EU only a long while back and just recently Assassin's Creed Unity was only on sale for EU.

It wasn't an error. EU simply wasn't apart of the sale if it wasn't announced. From your example it looks like only USD sales was announced.

[AIᗡATꙄ]

At the moment those announced games in US are also at a discount for Pro in EU.

Usually it is USD=EUR pricing. 

included taxes or not it doesn't explain the major differences for the base price for Monopoly, UNO, Just Dance 20/21.

Monopoly, for example, €39.99 EUR is $48.07 USD more then double the base US price.

Does Google or Ubisoft set those different prices?

[HatDroid]

My answer was more general since you asked also about availability, anyway yes, tax only does not make such a difference, but as @Deleted User also pointed out Offer may be completely different between countries, I think that the developers are free to decide what can go on sale in which country, and also establish different starting prices.