At least if you are making shady exclusive deals with game publishers, offer support to more regions.
Shady how? Was Google supposed to go up to it's competition and be like, "excuse me sirs, I would like to barter with Activision/Blizzard but need your permission first" :).
They already said they will extend to more regions in the future.
That's the hardest part though, as they need to use more local data centers and equip them.