I bought BL3 Ultimate last week for the full price after waiting for a sale forever. It went on sale today at staggering 90% discount. Contacted support but no refunds would be allowed at this point since I went past the 2 hour mark. Just disappointed.
@Diablo67 I know how you feel. I also purchased GRID at full price, when eventually it was made available as part of Pro subscription. These kind of stuff happens. It's just the nature of these kind of transactions I guess.